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Case Study 1

Case Study: Cafe Xin Chào, Phú Quốc — A Complete F&B Brand Launch

Client: Cafe Xin Chào (as of 2016), a new restaurant & café concept featuring a prime, direct-seaview location in Phú Quốc.

Industry: F&B (Restaurant & Café)

Services Provided:

Complete A-to-Z Launch Solution (Group 1 Client)
  • Logo & Brand Identity Design
  • Menu Design (Print & Digital)
  • Media Production (Food & Beverage Photography)
  • Website Design & Development
  • Social Media Channel Setup (Facebook & Instagram)

The Challenge

As a brand-new entrant in the highly competitive Phú Quốc tourism market, Cafe Xin Chào was a Group 1 Client needing to build a complete brand from zero. Their challenges were:
1. To establish a professional, "check-in worthy" brand identity that could compete immediately upon opening.
2. To launch simultaneously across all platforms (offline at the venue and online) in a short timeframe.
3. To find a single, reliable partner who could manage every creative and technical aspect—from logo design to photography to website coding—without the hassle of managing multiple vendors.

The 3H Solution

3H DECOR acted as their fully outsourced creative department, delivering a seamless, all-in-one "Launchpad" solution:
1. Brand & Design: We developed the core brand identity, including a memorable logo and a cohesive visual style. This was applied directly to their print menus and all digital assets.
2. Media Production: Our media team traveled to Phú Quốc to style and shoot the entire food and beverage menu. We focused on capturing the freshness of the ingredients, highlighted by the restaurant's priceless sea-view backdrop.
3. Digital Integration: We designed and launched a custom website showcasing the new brand and menu. Simultaneously, we established and optimized their foundational social media channels (Facebook & Instagram) with a full library of professional assets, ready for Day 1.

The Result

Cafe Xin Chào launched with a powerful and professional brand presence, immediately positioning them as a must-visit destination. The strong visual foundation we built in 2016 helped them attract a steady flow of customers.
As a testament to this strong start, the "Xin Chào" brand remains a popular and successful destination on the island today, even as they have evolved their business model over the years.