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Case Study 3

Case Study: Chez Carole Resort, Phú Quốc - A Full-Stack Digital & IT Transformation

Client: Chez Carole Resort (as of 2016), an established 3-star resort in Phú Quốc.

Industry: Hospitality & Tourism

Services Provided:

Full-Stack Refresh Solution (Group 2 Client)
  • Media Production (Resort & Amenity Photography)
  • Website Design & Development (Mobile-First)
  • IT Technical Solution (Full Wi-Fi System Overhaul)
  • Online Channel Optimization (Google Business, TripAdvisor)

The Challenge

As an established Group 2 Client, Chez Carole Resort faced three critical issues that were crippling their online reputation and revenue:
  1. Outdated Visuals: Their existing photos on OTAs (Booking.com, Agoda) were old and did not reflect the true guest experience, making them uncompetitive.
  2. Poor Web Experience: Their website was not mobile-friendly, causing them to lose countless direct bookings from tourists browsing on their phones.
  3. A Critical IT Failure: The resort's weak and unreliable Wi-Fi was the #1 complaint on TripAdvisor, severely damaging their ratings and guest satisfaction.

The 3H Solution

This project perfectly demonstrated 3H DECOR's unique "All-in-One" capability, blending creative talent with deep technical engineering:
  1. Creative Solution: Our media team produced a completely new photo library, capturing the resort's tranquil atmosphere and lush landscapes. We then built a new, beautiful, and mobile-first website designed to convert visitors into direct bookings.
  2. Technical Solution (The Game-Changer): Our in-house IT team flew to the resort, conducted a full network infrastructure audit, and then designed and deployed a new, robust, resort-wide Wi-Fi system. We solved their biggest technical problem—a problem no creative-only agency could touch.
  3. Digital Optimization: We updated all their new photos and information on Google Business and TripAdvisor, verifying their channels to rebuild trust.

The Result

  • The resort's online presence was completely transformed. The new website and professional photos led to an immediate and surprising increase in room occupancy rates.
  • Most importantly, negative reviews about Wi-Fi plummeted, dramatically improving their overall rating. This successful digital and technical upgrade was a key steppingstone that contributed to Chez Carole's later success in upgrading from a 3-star to a 4-star standard.
Project Gallery: the best resort photos from 2016