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Case Study 2

Case Study: Hon Co Ca Na Resort - Elevating a 4-Star Brand for Online Dominance

Client: Hon Co Ca Na Resort (as of 2019), a 4-star hospitality complex in Cà Ná.

Industry:Hospitality & Tourism (4-Star)

Services Provided:

Brand "Elevate" Solution (Group 2 Client)
  • Premium Media Production (Photography)
  • Website Design & Development (High-Speed, Mobile-First)
  • Online Channel Optimization (Google Business, TripAdvisor)

The Challenge

As a 4-star resort (Group 2 Client, high-end), Hon Co Ca Na had excellent facilities, but their online image did not match their premium standard.
1. Mismatched Visuals: Their photos across OTAs, social media, and their website were inconsistent, poorly lit, and failed to convey the luxury and scale of the property.
2. Poor User Experience: The existing website was slow, outdated, and not optimized for mobile, leading to a high bounce rate and low direct booking conversion.
3. Their vital online listings (Google, TripAdvisor) were incomplete and unverified.

The 3H Solution

3H DECOR provided a strategic "Elevate" package, leveraging our deep insight into the high-end hospitality market:
1. Deep Industry Insight: We understood that 4-star guests "buy with their eyes." Our new photo library focused on "signature" shots—the infinity pool, luxury dining, and private beach—with meticulous, high-end post-production to create a cohesive and luxurious feel.
2. Digital Excellence: We built a new, modern website that was visual-driven, fast, and secure. The UI/UX was optimized for a seamless mobile booking experience to maximize direct revenue.
3. Brand Consistency: We professionally updated, verified, and optimized their Google Business and TripAdvisor profiles with the new assets, ensuring a consistent 4-star brand message at every online touchpoint.

The Result

The resort's online brand image was successfully elevated to its true 4-star standard. Immediately following the relaunch (late 2019, just before the pandemic), the resort reported a significant and unexpected increase in room occupancy rates. The new website demonstrated a much higher conversion rate for direct bookings, proving the immediate ROI of a professional online presence.
Project Gallery: Most luxurious photos of the resort's spaces, pool, beach, and restaurants from 2019